The Draw A Design exercises a methodical and meticulous judging process. The judging process will be in two stages – Preliminary Round & Final Round. In the preliminary round, the jury will check all the entries & evaluate each design according to the agreed judgment criteria. Those selected for the final stage of the Competition will be notified of the details by email. The result will be released in September 2020.

Judges for the Draw A Design play a significant role in keeping an authoritative benchmark of the Competition, as well as confirming that the very best of design talents is recognized.

Judging Criteria

Entries for competition will be evaluated anonymously, impartially, and ethically against the following criteria:

  • Affordability
  • Wearability
  • Creativity
  • Craftsmanship
  • Functionability
  • Growth Potential
  • Aesthetics
  • Innovation
  • Saleability

Main Judging Panel

Cheryl Ells

Host (Shoplc,US)

Loreta Gonzales

Host (Shoplc,US)

Chloe Marshall Stvalery

Host (TJC, UK)

Kimberley Basran

Host (TJC,UK)


Chief Innovation Officer (VGL, India)

Avinash Sharma

Assistant General Manager (Shoplc, USA)

Vikram Singh Deg

Buyer (TJC, UK)

Suraj Prasad

General Merchandising Manager (ShopLC, USA)

Monal Gehlot

Buyer (TJC, UK)

Nikhil Agarwal

Buyer (ShoplcDE,Germany)